Now in his tenth season with the Washington Redskins, Mitch Gershman currently serves as the organization’s Chief Marketing Officer. He has served in various other capacities in his time with the Redskins.
Gershman held various marketing positions in the telecommunications industry with MCI, Sprint and AT&T, among others, after obtaining a Bachelor’s degree in Marketing from the University of Maryland in 1981. He joined Snyder Communications from 1996-99, including serving as the CEO of Snyder Direct Services.
Now in his tenth season with the Washington Redskins, Mitch Gershman currently serves as the organization’s Chief Marketing Officer. He has served in various other capacities in his time with the Redskins.
Gershman held various marketing positions in the telecommunications industry with MCI, Sprint and AT&T, among others, after obtaining a Bachelor’s degree in Marketing from the University of Maryland in 1981. He joined Snyder Communications from 1996-99, including serving as the CEO of Snyder Direct Services.
From 1999-2002, Gershman served as the CEO of marketing consulting company before joining the Redskins in 2002. He initially worked as the Senior Vice President of Premium Seats until 2006. That year, he added the interim Chief Operating Officer title until 2009, when he was appointed Chief Marketing Officer.
Under Gershman’s direction, the Redskins have expanded the reach of one of the sports industry’s most marketable brands. Gershman played a large role in the development of the Redskins Broadcast Network, including the creation of Redskins Nation, a daily half-hour show on Comcast SportsNet devoted to coverage of the team. In addition, he helped create the AAA Ultimate Fan Zone (formerly the Tailgate Club) as well as the Touchdown Club.
