Papa John’s enhances Super Bowl promotion by allowing consumers to call the coin toss individually. Winners get a free one-topping pizza; everyone gets 35 percent off next purchase before February 2.
Last year, millions of Papa John’s Papa Rewards loyalty program members flipped over winning a free large Papa John’s pizza when by popular vote they correctly called the coin toss for Super Bowl XLVI.
The Official Pizza Sponsor of the NFL, the Washington Redskins, and Super Bowl XLVII announced details of Papa John’s Super Bowl XLVII Coin Toss Experience, including a new twist: each fan will vote “heads” or “tails” as individuals at www.papajohns.com or at the brand’s Facebook page, ensuring a free large one‑topping pizza for those who correctly call the Super Bowl coin toss.
"Unlike last year when everyone who voted was cheering for ‘heads,’ this time people tuning in will be cheering for either ‘heads’ or ‘tails,’ depending on how they called the coin toss individually,” said Denver Broncos quarterback Peyton Manning, who unveiled the promotion in a television commercial that debuted Sunday with Papa John’s Founder, Chairman and CEO John Schnatter and sports commentator Jim Nantz, who will call Super Bowl XLVII. “This should make it even more fun, and it guarantees that Papa John’s will give away more pizzas."
Papa John’s Super Bowl XLVII Coin Toss Experience is the crescendo of a season-long engagement with NFL fans during which the brand gave away 2 million large pizzas – double the number Papa John’s gave away during the NFL’s 2011 regular season.
Occurring between the singing of the National Anthem and kickoff, the Super Bowl coin toss has quite a history.
Last year, the NFC’s incredible 14-year Super Bowl coin toss winning streak (Super Bowl XXXII – Super Bowl XLV) ended when the New York Giants called “tails,” but it landed on “heads” to the delight of millions of Papa Rewards members. Some additional interesting Super Bowl coin toss statistics:
- In 46 Super Bowls, heads has been called 23 times and tails 23
- 25 of the 46 tosses have come up heads, and 21 tails
- The NFC has 25 Super Bowl wins, with a dominating 31 coin toss wins
- The AFC has 21 Super Bowl wins, compared to only 15 coin toss wins
Consumers can call “heads” or “tails” for the Super Bowl XLVII coin toss through 11:59 p.m. PST, Saturday, Feb. 2, the night before the game, at papajohns.com or Papa John’s Facebook page.
Americans who correctly call the coin toss will receive an email Monday, Feb. 4 with instructions on how to claim their pizza.
As a bonus, just for voting, fans will get an offer for 35 percent off their next pizza at papajohns.com through February 2.
Papa John’s will remind fans about its Super Bowl XLVII Coin Toss Experience now and up to game day via an integrated marketing campaign that includes a national television commercial featuring Peyton Manning and Jim Nantz, digital media advertising, social media (#headsortails), print advertising and more.
The Super Bowl is not only the largest stage in all of sports, it’s also the biggest sales day of the year for Papa John’s.